The Renatural
Setting the Scene
The global hair extension market is valued at a staggering $19 billion, yet it remains surprisingly outdated in its methods and distribution with little to no changes since 1680.
Shortfalls include:
Poor quality, resulting in often uncomfortable products that lack realism and easily slip off.
A monopolized supply chain that exploits suppliers and consumers.
Production primarily done by hand, limiting scalability and increasing process time.
This week’s company leverages automation, robotics, and patented technology to revolutionize the wig and hair extension manufacturing industry.
In a Sentence
The Renatural is a beauty company that manufactures and automates the production of high-quality wig and hair extension products.
Manufactures: The Renatural’s patent-pending robot revolutionizes back-end production, significantly enhancing efficiency by slashing production time and eliminating labor costs.
Automates: The integration of an AI-powered custom measurement tool through users' phone cameras personalizes the shopping experience, ensuring products fit perfectly.
Products: The company transforms wig wearability with its non-slip technology and uses hyperrealistic, novel fabric that is not only long-lasting but also sustainable.
Bulleted Version:
- Similar to how Tesla not only reinvented the car but also revolutionized automotive manufacturing with its own technology, The Renatural is transforming hair extension production with bespoke robotics and automation.
The Basics
- Headquarters: Brooklyn, NYC
- Employee Count: 5
- Funding amount: $1.5m pre-seed
- Business model: B2B & B2C
- Early traction: 40k waitlist for wig launch, $2M+ in revenue, 3 patents
Due Dilligence
WHAT WE LIKE
Market Potential: Positioned in an industry expecting to approach $19B, that has seen little innovation in centuries, The Renatural has significant growth potential by modernizing and enhancing the production of hair extensions.
Patented: With three patents and a unique blend of robotics and AI, The Renatural is set to outpace competitors by improving both the quality and efficiency of production.
Ethical and Environmental: The wig industry has been criticized for unethical practices, along with producing excessive waste, while in contrast, the Renatural’s product promotes ethically produced and long-lasting wigs.
POTENTIAL RISKS
High Capital Expenditure: The high costs associated with developing and deploying advanced manufacturing technologies could strain financial resources, particularly for a startup.
Technological Reliability: Dependency on advanced robotics and AI systems introduces risks of malfunctions or failures.
Plus, the reliance on sustainable materials like organic bamboo and other wig materials is susceptible to supply issues, affecting production capacity and prices.
Purchase Frequency: Wigs last 6-12 months or longer with proper care; This extended product lifespan could lead to a lower number of annual transactions.
Founder Profile
Aasiyah Adulsalam: Forbes 30 Under 30 and previously founded Alero Jasmine.
Comps
Mayvenn: Backed by Rivet Ventures, Base Ventures, LaunchCapital, 500 Global, and others.
Parfait: Backed by Visible Hands, Serena Ventures, Ulu Ventures, Upfront Ventures, Unshackled Ventures, Contrary, and others.
Why The Renatural
By disrupting a stagnant industry and weaving together robotics, automation, and patented technology, this company is positioned to disrupt the entire wig supply chain.